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Consumer perspectives on social media advertising a study of user beliefs, motivations and behavioral intentions /

Ahmed, Qazi Mohammed..

Consumer perspectives on social media advertising a study of user beliefs, motivations and behavioral intentions / [Thesis or Dissertation] Qazi Mohammed Ahmed. - Islamabad : COMSATS University Islamabad, 2021. - xix, 240 pages : illustrations ; 30 cm + 1 DVD-ROM (4 3/4 in.)

Subjects--Personal Names:
Aneel Salman, Dr. AP, Economics.
Osman Sadiq Paraha, Dr. Supervisor, AP, Management Sciences.

Subjects--Topical Terms:
Beliefs--Attitudes
Social media advertising--Motivations--Intentions.

Index Terms--Genre/Form:
Management Sciences

Dewey Class. No.: 658 / AHM-C

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