Linking strategic orientation with firm performance evidence from Pakistan pharmaceutical industry /

Zaman, Shehla.

Linking strategic orientation with firm performance evidence from Pakistan pharmaceutical industry / [Thesis or Dissertation] Shehla Zaman. - Islamabad : COMSATS University Islamabad, 2019. - xxii, 217 pages : illustrations ; 29 cm + 1 CD-ROM (4 3/4 in.)




Aneel Salman, Dr. Supervisor, AP, Economics.
Omer Farooq Malik, Dr. AP, Management Sciences.


Dynamic capabilities--Strategic orientations--Customer orientation
Firm performance--Technology orientation--Entrepreneurial orientation.


Management Sciences

658 / ZAM-L