Exploring the Impact of Social Media Influencers upon Young Consumer’s Buying Behavior in the Context of Pakistan

Rehan Shahzad CIIT/FA22-RBA-009/LHR

Exploring the Impact of Social Media Influencers upon Young Consumer’s Buying Behavior in the Context of Pakistan - COMSATS University Islamabad, Lahore Campus Library Information Services, CUI Lahore 2023 - 53 Pages Hard copy is available in the library, please contact library help desk for services

To fullfill the requirement of the degree

Faculty and Students


Management Sciences--Influencer Marketing, social media, youngsters’ consumption Behavior, Impulse Buying Behavior

658.049 / REH