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Strategic Brand Management Building, Measuring, and Managing Brand Equity

Keller, Kevin Lane

Strategic Brand Management Building, Measuring, and Managing Brand Equity - 2nd - India Pearson Education Publisher - Soft Binding 772

English

ISBN: 81-297-0254-1

Subjects--Topical Terms: --Brand Management

Dewey Class. No.: 658.4012 KEL-S

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