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Strategic Brand Management Building, Measuring, and Managing Brand Equ

Keller, Kevin Lane

Strategic Brand Management Building, Measuring, and Managing Brand Equ - 2nd - India Pearson Education Publisher - Soft Binding xxvii 788

English

ISBN: 81-297-0254-1

Subjects--Topical Terms: --Strategic Brand, Management Building, Measuring, Managing Brand Equ

Dewey Class. No.: 658.4012 KEL-S

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