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The branded mind what neuroscience really tells us about the puzzle of the brain and the brand

Plessis, Erik DU

The branded mind what neuroscience really tells us about the puzzle of the brain and the brand - New Delhi Kogan Page - Hard Binding xvii 251

English

ISBN: 978-0-7494-6125-6

Subjects--Topical Terms: --Management Sciences

Dewey Class. No.: 658.8342 PLE-T

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