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The new strategic brand management advanced insight and strategic thinking

Kapferer, Jean-Noel

The new strategic brand management advanced insight and strategic thinking - 5th - London Kogan Page - Soft Binding xviii 492

English

ISBN: 978-0-7494-6515-5

Subjects--Topical Terms: --Brand name products- Management, brand, products, strategic brand management

Dewey Class. No.: 658.8343 KAP-T

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