Strategic brand management building measuring and managing brand equity
keller,kevin lane
Strategic brand management building measuring and managing brand equity - 3rd - New Delhi Pearson Education Publisher - Soft Binding 0714
English
978-81-317-1977-0
--management,brand marketing,
658.4012 KEL-S
Strategic brand management building measuring and managing brand equity - 3rd - New Delhi Pearson Education Publisher - Soft Binding 0714
English
978-81-317-1977-0
--management,brand marketing,
658.4012 KEL-S