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Services Marketing Integrating Customer Focus Across the Firm

Zeithaml, Valarie A

Services Marketing Integrating Customer Focus Across the Firm Book Zeithaml, Pandit Ajay. - 6th - New Delhi : McGraw Hill Education, 0 - xxxii, 709 p. :

All.

English

ISBN: 9781259026812

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.802

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