Strategic brand management building, measuring, and managing brand equity
Keller, Kevin LAne
Strategic brand management building, measuring, and managing brand equity [Book] Kevin LAne Keller. - 3rd Ed. - Pearson Education India
All.
9788131756898
Management
658.827
Strategic brand management building, measuring, and managing brand equity [Book] Kevin LAne Keller. - 3rd Ed. - Pearson Education India
All.
9788131756898
Management
658.827