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Consumer behavior

Blackwell, Roger D.

Consumer behavior [Book] Roger D. Blackwell, Paul W. Miniard, James F. Engel and Zillur Rahman - Tenth edition. - xliii, 719 Pages : 28 cm.

Includes glossary and index.

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ISBN: 9789386650870 9386650878

Subjects--Topical Terms:
Consumer behavior.
Marketing research.
Management science

Dewey Class. No.: 658.8342

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