Corporate social responsibility doing the most good for your company and your cause /

Kotler, Philip

Corporate social responsibility doing the most good for your company and your cause / [Book]. Philip Kotler, Nancy Lee - New Jersey. John Wiley & Sons, 2005. - 307 pages : 24 cm.

Includes index.

All.

0471476110


Social responsibility of business.
Social marketing.
corporation--Charitable contributions.
Corporate image.

658.408