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A dictionary of marketing

Doyle, Charles, 1959-

A dictionary of marketing [Book] / Charles Doyle. - Fourth edition. - xii, 529 pages : illustrations (black and white) ; 20 cm. - Oxford quick reference .

Includes appendix. Includes QR code. Formerly CIP.

All.

ISBN: 9780198736424

Nat. Bib. No.: GBB600790 bnb

Nat. Bib. Agency Control No.: 017692362 Uk

Subjects--Topical Terms:
Marketing--Dictionaries.
Management science

Dewey Class. No.: 658.8003

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