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Principles of marketing

Kotler, Philip

Principles of marketing [Book] / Philip Kotler, Gary Armstrong. - Twelfth edition. - India : Pearson Prentice Hall, c2006. - xxxi, 557 [98] pages : illustrations ; 25 cm.

All.

ISBN: 9788131715475

Subjects--Topical Terms:
Marketing.
Marketing--management.

Dewey Class. No.: 658.8

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