Principles of marketing

Kotler, Philip.

Principles of marketing [Book] / Philip Kotler, Gary Armstrong. - 7th ed. - London : Prentice Hall International, c1996. - xviii, 712 , [49] p. : ill. (some col.) ; 28 cm.

Previous ed.: 1994. subject, company, brand, name index included.

All.

0132286858 (pbk.) :

GBA269275 bnb


Marketing.

658.8