Marketing management
Kotler, Philip
Marketing management [Book] / Philip Kotler. - 11th ed. - New Delhi : Pearson Education (Sigapore), c2003. - xxix, [706] p. : ill. (some col.) ; 27 cm.
Various multi-media instructional aids, including a web site, are available to supplement the text.
All.
8178086549
Marketing--Management.
658.8
Marketing management [Book] / Philip Kotler. - 11th ed. - New Delhi : Pearson Education (Sigapore), c2003. - xxix, [706] p. : ill. (some col.) ; 27 cm.
Various multi-media instructional aids, including a web site, are available to supplement the text.
All.
8178086549
Marketing--Management.
658.8