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Relationship marketing perspectives, dimensions and contexts /

Harwood, Tracy.

Relationship marketing perspectives, dimensions and contexts / [Book] : Tracy Harwood, Tony Garry and Anne Broderick. - Maidenhead : McGraw-Hill Education, c2008. - xxii, 242 p. : ill. ; 24 cm.

Formerly CIP. Index includes.

All.

ISBN: 0077114221 (pbk.) : 9780077114220 (pbk.) :

Nat. Bib. No.: GBA685382 bnb

Subjects--Topical Terms:
Relationship marketing.

Dewey Class. No.: 658.8

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