Marketing research within a changing information environment /
Hair, Joseph F.
Marketing research within a changing information environment / [Book] : Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2003. - xxiii, 672 p. : ill. ; 27 cm. + 1 computer optical disc (4 3/4 in.). - McGraw-Hill/Irwin series in marketing .
reprint 2003 original ISBN 0072467576
All.
0070494541
Marketing research.
658.8 3
Marketing research within a changing information environment / [Book] : Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2003. - xxiii, 672 p. : ill. ; 27 cm. + 1 computer optical disc (4 3/4 in.). - McGraw-Hill/Irwin series in marketing .
reprint 2003 original ISBN 0072467576
All.
0070494541
Marketing research.
658.8 3