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Handbook of CRM achieving excellence in customer management /

Payne, Adrian.

Handbook of CRM achieving excellence in customer management / [Book] : Adrian Payne. - Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2006. - xx, 438 p. : ill. ; 24 cm.

All.

ISBN: 9780750664370

Nat. Bib. No.: GBA516878 bnb

Subjects--Topical Terms:
Customer relations.
Relationship marketing--Management.

Dewey Class. No.: 658.812

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