Shopper, buyer, and consumer behavior theory, marketing applications, and public policy implications /
Lindquist, Jay D.
Shopper, buyer, and consumer behavior theory, marketing applications, and public policy implications / [Book] : Jay D. Lindquist, M. Joseph Sirgy. - 2nd ed. - New Delhi : Biztantara, c2003. - xxi, 598 p. : ill. ; 27 cm.
Includes index
All.
9788177223835 (pbk)
Consumer behavior.
Consumer psychology--marketing management.
658.8342
Shopper, buyer, and consumer behavior theory, marketing applications, and public policy implications / [Book] : Jay D. Lindquist, M. Joseph Sirgy. - 2nd ed. - New Delhi : Biztantara, c2003. - xxi, 598 p. : ill. ; 27 cm.
Includes index
All.
9788177223835 (pbk)
Consumer behavior.
Consumer psychology--marketing management.
658.8342