Shopper, buyer, and consumer behavior theory, marketing applications, and public policy implications /

Lindquist, Jay D.

Shopper, buyer, and consumer behavior theory, marketing applications, and public policy implications / [Book] : Jay D. Lindquist, M. Joseph Sirgy. - 2nd ed. - New Delhi : Biztantara, c2003. - xxi, 598 p. : ill. ; 27 cm.

Includes index

All.

9788177223835 (pbk)


Consumer behavior.
Consumer psychology--marketing management.

658.8342