Marketing research

Burns, Alvin C.

Marketing research [Book] / Alvin C. Burns, Ronald F. Bush. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c1998. - 1 v. (various pagings) : ill. (some col.) ; 26 cm. + 1 computer laser optical disc (4 3/4 in.).

reprint 1998 original ISBN 0138966060

All.

0139224289


Marketing research.

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