Marketing : creating value for customers /
Churchill, Gilbert A.
Marketing : creating value for customers / [Book] : Gilbert A. Churchill, Jr., J. Paul Peter. - Burr Ridge, Ill. : Irwin, c1995. - xxxii, 703 p. : col. ill., col. maps ; 27 cm.
All.
0256125392 (hardback) 0256173672 (annotated instructor's edition)
Marketing.
658.8
Marketing : creating value for customers / [Book] : Gilbert A. Churchill, Jr., J. Paul Peter. - Burr Ridge, Ill. : Irwin, c1995. - xxxii, 703 p. : col. ill., col. maps ; 27 cm.
All.
0256125392 (hardback) 0256173672 (annotated instructor's edition)
Marketing.
658.8