Managing product and service development text and cases /
Thomke, Stefan H.
Managing product and service development text and cases / [Book] : Stefan Thomke. - Boston, Mass. ; London : McGraw-Hill Irwin, c2007. - vii, 592 p. : ill. ; 24 cm.
Formerly CIP. Index includes.
All.
007110755X (pbk.) : 9780071107556 (pbk.) :
GBA598269 bnb
New products--Management.
Service industries--Management.
658.5
Managing product and service development text and cases / [Book] : Stefan Thomke. - Boston, Mass. ; London : McGraw-Hill Irwin, c2007. - vii, 592 p. : ill. ; 24 cm.
Formerly CIP. Index includes.
All.
007110755X (pbk.) : 9780071107556 (pbk.) :
GBA598269 bnb
New products--Management.
Service industries--Management.
658.5