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Leonard, Neil.

Basics graphic design 03 : idea generation / [Book] Neil Leonard, Gavin Ambrose. - Lausanne : AVA Academia, c2013. - 192 pages : illustrations, some chiefly colors ; 23 cm. - Basics graphic design ; 03. . - Basics graphic design ; 03 .

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

All. All. All.

ISBN: 9782940411818 (paperback) 2940411816 (pbk.)

Nat. Bib. No.: GBB248143 bnb

Nat. Bib. Agency Control No.: 016087365 Uk

Subjects--Topical Terms:
Graphic design (Typography)
Graphic arts.
Photography--Digital techniques.
Digital cameras.
Image processing--Digital techniques.
Photography.
International relations--Philosophy.
International relations--History.
Islamic fundamentalism--Political aspects.
World politics--21st century.
East and West.

Dewey Class. No.: 741.6