Building data mining applications for CRM

Berson, Alex.

Building data mining applications for CRM [Book] / Alex Berson, Stephen Smith, Kurt Thearling. - India : Tata McGraw-Hill, c2000. - xxvii, 510 p. : ill. ; 24 cm.

Index includes.

All.

9780070402737 0070402736


Data mining.
Decision support systems.

658.4038