Global marketing foreign entry, local marketing & global management /
Johansson, Johny K.
Global marketing foreign entry, local marketing & global management / [Book] : Johny K. Johansson. - 2nd ed. - Boston : Irwin/McGraw-Hill, 2000. - xx, 604 p. : ill. ; 28 cm. - The Irwin/McGraw-Hill series in marketing. .
Hbk. Index includes
All.
0073658634
Export marketing.
Export marketing--Management.
658.8
Global marketing foreign entry, local marketing & global management / [Book] : Johny K. Johansson. - 2nd ed. - Boston : Irwin/McGraw-Hill, 2000. - xx, 604 p. : ill. ; 28 cm. - The Irwin/McGraw-Hill series in marketing. .
Hbk. Index includes
All.
0073658634
Export marketing.
Export marketing--Management.
658.8