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New products management

Crawford, C. Merle 1924-

New products management [Book] / Merle Crawford, Anthony Di Benedetto. - Eighth edition. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xx, 540 pages. : illustrations. ; 24 cm. - McGraw-Hill/Irwin series in marketing .

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ISBN: 0071244336

Subjects--Topical Terms:
New products--Management.

Dewey Class. No.: 658.575

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