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Consumer behavior

Schiffman, Leon G.

Consumer behavior [Book] / Leon G. Schiffman and Leslie Kanuk. - 7th ed. - New York : Pearson, 2000. - p. cm.

subject index includes

All.

ISBN: 0130859141

Subjects--Topical Terms:
Consumer behavior--Europe.
Motivation research (Marketing)--Europe.

Dewey Class. No.: 658.8 342

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