Global marketing management
Kotabe, Masaaki.
Global marketing management [Book] / Masaaki Kotabe, Kristiaan Helsen. - 2nd ed. - New York : Wiley, c2001. - xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 26 cm.
Includes index.
All.
0471372897
Export marketing--Management.
International business enterprises--Management.
658.848
Global marketing management [Book] / Masaaki Kotabe, Kristiaan Helsen. - 2nd ed. - New York : Wiley, c2001. - xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 26 cm.
Includes index.
All.
0471372897
Export marketing--Management.
International business enterprises--Management.
658.848