New product development a practical workbook for improving performance /

Barclay, Ian, 1943-

New product development a practical workbook for improving performance / [Book] : Ian Barclay, Zoe Dann and Philip Holroyd. - Boca Raton, FL : Boston : CRC Press ; Butterworth-Heinemann, 2000. - x, 141 p. : ill. ; 24 cm. + 1 computer optical disc (4 3/4 in.).

A both paper and Microsoft Office Access based package. Accompanying CD-ROM contains flowcharts and ATM (Assessment Tool and Methodology). Includes index.

All.

0849323851


New products.
Production management.
New products--Case studies.

658.575