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Services, marketing and management

Gilmore, Audrey

Services, marketing and management [Book] / Audrey Gilmore. - New Delhi : Response books, 2003. - 215 p. ; 23 cm.

Includes subject index

All.

ISBN: 817829334x

Subjects--Topical Terms:
Service industries--Marketing.
Marketing.
Marketing--Management.

Dewey Class. No.: 658.8

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