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Consumers

Arnould, Eric J.

Consumers [Book] / Eric Arnould, Linda Price, George Zinkhan. - 1st ed. - Boston : McGraw-Hill, c2002. - xviii, 750 p. : col. ill. ; 25 cm.

All.

ISBN: 0256133603 (alk. paper)

Subjects--Topical Terms:
Consumer behavior.
Consumer behavior--United States.

Dewey Class. No.: 658.8342

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