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Marketing management

Lancaster, Geoffrey, 1938-

Marketing management [Book] / Geoff Lancaster, Lester Massingham. - 3rd ed. - London ; New York : McGraw-Hill, c1993. - 542 p. : ill. ; 25 cm.

Index includes.

All.

ISBN: 0077097521

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8

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