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Consumerism strategies and tactics /

Seetharaman, Premavathy.

Consumerism strategies and tactics / [Book] : Premavathy Seetharaman, Mohini Sethi. - 1st ed. - New Delhi : CBS Publishers & Distributors, 2002. - xv, 332 p. ; 24 cm.

Includes annexures and index.

All.

ISBN: 8123908075

Subjects--Topical Terms:
Consumption (Economics).

Dewey Class. No.: 339.47

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