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Marketing strategies for competitive advantage

Adcock, Dennis.

Marketing strategies for competitive advantage [Book] / Dennis Adcock. - Chichester [England] ; New York : J. Wiley, c2000. - viii, 406 p. : ill. ; 25 cm.

Index includes

All.

ISBN: 0471981699 (acid-free paper)

Nat. Bib. No.: GBA0-26133

Subjects--Topical Terms:
Marketing.
Marketing.

Dewey Class. No.: 658.8

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