Tangible strategies for intangible assets how to manage and measure your company's brand, patents, intellectual property, and other sources of value /

Berry, John, 1960-

Tangible strategies for intangible assets how to manage and measure your company's brand, patents, intellectual property, and other sources of value / [Book] : by John Berry. - New York : McGraw-Hill, c2005. - ix, 291-309 p. : ill. ; 24 cm.

Index includes.

All.

0071412867 (hardcover : alk. paper)

GBA464834 bnb


Intangible property--Management.
Intangible property--Valuation.

658.15