Handbook of practical marketing sales forecasting techniques cycles, trends, and turning points /

Crosby, John V.

Handbook of practical marketing sales forecasting techniques cycles, trends, and turning points / [Book] : John V. Crosby. - Lincolnwood, IL : NTC Business Books, c2000. - xii, 321 p. : ill. ; 24 cm.

Includes index.

All.

0844232440 (hbk)


Marketing research.
Sales forecasting.

658.802