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Marketing for engineers, scientists and technologists

Curtis, Tony

Marketing for engineers, scientists and technologists [Book] / Tony Curtis. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008. - vi, 351 p. : ill. ; 24 cm.

Includes index.

All.

ISBN: 9780470057094

Subjects--Topical Terms:
Marketing.
New products.
Product management.

Dewey Class. No.: 658.8

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