Juicing the orange how to turn creativity into a powerful business advantage /

Fallon, Pat.

Juicing the orange how to turn creativity into a powerful business advantage / [Book] : Pat Fallon and Fred Senn. - Boston, Mass. : Harvard Business School Press, c2006. - ix, 228 p., [8] p. of plates : ill. (some col.) ; 25 cm.

All.

1591399270

GBA643137 bnb


Marketing.
Creative ability in business.
Product management.

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