The handbook of key customer relationship management the definitive guide to winning, managing and developing key account business /
Burnett, Ken, 1930-
The handbook of key customer relationship management the definitive guide to winning, managing and developing key account business / [Book] : Ken Burnett. - Harlow : Financial Times/Prentice Hall, 2001. - xix, 401 p. : ill. ; 24 cm.
All.
0273650319 (hbk)
Customer relations.
Relationship marketing.
Relations avec la clientl̈e.
Marketing relationnel.
658.812 658.812
The handbook of key customer relationship management the definitive guide to winning, managing and developing key account business / [Book] : Ken Burnett. - Harlow : Financial Times/Prentice Hall, 2001. - xix, 401 p. : ill. ; 24 cm.
All.
0273650319 (hbk)
Customer relations.
Relationship marketing.
Relations avec la clientl̈e.
Marketing relationnel.
658.812 658.812