Introduction to business strategy a strategic management approach, text and cases /

Morden, Tony, 1946-

Introduction to business strategy a strategic management approach, text and cases / [Book] : Tony Morden. - 2nd ed. - London : McGraw-Hill, c1999. - xxiv, 636 p. : ill. ; 25 cm.

Index includes.

All.

0077094514


Strategic planning.
Industrial management.
Business planning.

658.4 012 658.4012 658.4012