Strategic marketing problems cases and comments /
Kerin, Roger A.
Strategic marketing problems cases and comments / [Book] : Roger A. Kerin, Robert A. Peterson. - 9th ed. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xiii, 729 p. : ill. ; 29 cm.
All.
0130276618
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
658.802
Strategic marketing problems cases and comments / [Book] : Roger A. Kerin, Robert A. Peterson. - 9th ed. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xiii, 729 p. : ill. ; 29 cm.
All.
0130276618
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
658.802