Writing marketing copy to get results

Essinger, James.

Writing marketing copy to get results [Book] / James Essinger. - 2nd ed. - Australia ; United Kingdom : Business Press, c1999. - xxii, 167 p. ; 24 cm. - Smart strategies series .

Includes index.

All.

1861525192 (pbk) :

GBA027181 bnb


Advertising copy.
Communication in marketing.

659.132