Tales from the marketplace : stories of revolution, reinvention and renewal /

Piercy, Nigel.

Tales from the marketplace : stories of revolution, reinvention and renewal / [Book] : Nigel F. Piercy. - Boston : Butterworth-Heinemann, 1999. - x, 361 p. :.

All.

0750642653


Marketing--Management--Case studies.
Strategic planning--Case studies.
Organizational change--Case studies.
Marketing--Case studies.
Strategic planning--Case studies.

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