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Sports marketing

Fullerton, Sam.

Sports marketing [Book] / Sam Fullerton. - Boston : McGraw-Hill/Irwin, c2007. - xvi, 480 p. : ill. ; 27 cm.

All.

ISBN: 9780073128214 (alk. paper) 007312821X (alk. paper)

Subjects--Topical Terms:
Sports--Marketing.

Dewey Class. No.: 796.06 98

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