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Beyond disruption changing the rules in the marketplace /

Dru, Jean-Marie.

Beyond disruption changing the rules in the marketplace / [Book] : Jean-Marie Dru. - New York : Wiley, 2002. - 304 p. : col. ill. ; 23 cm.

Includes index.

All.

ISBN: 0471218995

Nat. Bib. No.: GBA2-Y0776

Subjects--Topical Terms:
Advertising.
Marketing.

Dewey Class. No.: 659.1

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