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Entrepreneurial marketing real stories and survival strategies /

Buskirk, Bruce D.

Entrepreneurial marketing real stories and survival strategies / [Book] : Bruce Buskirk, Molly Lavik. - Mason, Ohio : Thomson, South-Western, c2004. - xlii, 245 p. : ill. ; 26 cm.

Index includes.

All.

ISBN: 0324158637

Subjects--Topical Terms:
Marketing.
Entrepreneurship.

Dewey Class. No.: 658.8

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