Professional services text and cases /
DeLong, Thomas
Professional services text and cases / [Book] : Thomas DeLong, Ashish Nanda. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xxxii, 538 p. : ill. ; 24 cm.
All.
0072559209
Professions--Marketing.
Consultants--Marketing.
Service industries--Management.
658
Professional services text and cases / [Book] : Thomas DeLong, Ashish Nanda. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xxxii, 538 p. : ill. ; 24 cm.
All.
0072559209
Professions--Marketing.
Consultants--Marketing.
Service industries--Management.
658