Business-to-business marketing a strategic approach /

Morris, Michael H.

Business-to-business marketing a strategic approach / [Book] : by Michael H. Morris, Leyland F. Pitt, and Earl D. Honeycutt, Jr. - 3rd ed. - Thousand Oaks, Calif. : Sage Publications, c2001. - xxiii, 536 p. : ill. ; 26 cm.

All.

0803959648 (alk. paper)


Industrial marketing.

658.84