Strategic marketing management a means-end approach /

Parry, Mark E. 1957-

Strategic marketing management a means-end approach / [Book] : Mark E. Parry. - New York ; London : McGraw-Hill, c2002. - ix, 275 p. : ill. ; 24 cm. - McGraw-Hill executive MBA series .

Index includes

All.

0071372229 :

GBA214150 bnb


Marketing--Management.

658.8